On-Page SEO - Get Quality Traffic to your Website

On-Page SEO is an activity done for getting Quality traffic or users to your website through Search Engines. Google wants to win a user's heart by giving relevant results. But a website owner is in a rush to win Google’s heart. To achieve this, one should make a user spend more time in your website. I am going to explain you the important steps of On-Page Optimization below.

Unique Title Tag

A title tag defines the title of a web page. Title tag should be unique as this will appear as the headline in the Search Engine Result Page (SERP) where a user will click. It is best to keep the title tag under 60 characters of length. Title tag plays a main role for a Search Engine to understand about a web page. Title tag should be excellent as this will be shared in Social Media platforms. Each page of a website should have unique page title.

Meta Description

Meta description is mainly for the user to read as this will be shown in the SERP. It is optimal to keep the Meta description length below 160 characters. Meta descriptions should be unique for each page of a website.

Web Page Speed & Good Content

Web Page speed is a main factor under user’s interest. Study shows that a user will not wait if your web page loading time exceeds more than 2 seconds. This will affect your target audience and the conversion rate will come down. Here another factor to keep in mind is about the content in your web page. If your web page has good content, then user will stay longer in your page and your search ranking will get improved. And if opposite happens then this will lead to higher bounce rate for your page. Kindly avoid low quality and thin content for your web page.

Anchor Text & Mobile-Friendly Web Page

Anchor Text is something you see in blue underlined text which is clickable. The Anchor Text displayed will point to a new location on the web. The target link given in the anchor text should be valid and not broken ones. Anchor text plays a major role in the ranking factor depending on the target link value. Make sure that your web page is mobile-friendly and this is the latest update from Google. Google will penalize your web page if it is not mobile-friendly.

Click to read my previous article on What is Search Engine Optimization.

Shoaib Ibrahim